GRID EVENTS
"Your partners can quickly and easily configure their event registration portal, branded around your product/solution"
Grid Events give your partners access to a simple to use event engine, which is tied into the branding and messaging of your existing Grid Multi-Touch Campaign.
This allows your partners to, first of all, nurture their leads through the Grid Multi-Touch process; and then, further nurture their leads by inviting them to an event on your product/solution.
Your partners can quickly and easily setup their event (Event description, date and time, location and agenda) in the Grid Event portal.
Our Grid Partner Concierge Service will then personally build their Grid Event campaign (co-branded event microsite and two co-branded event emails) then load it onto the Grid Event portal ready for the partner to execute.
Using the Grid Event portal, your partners will send out invitation emails, view real-time reporting and registrations. The Grid Event portal will automatically send confirmation emails, reminder emails with opt-out functionality and follow-up emails to all attendees.
HERE'S HOW GRID EVENTS WORK
1.
We design the Grid Event landing page, and corresponding email templates, to complement the existing Grid Demand Generation campaign.
2.
We then add the Event to your Grid and advertise it to your partner community.
3.
Your partners then sign up to run the Grid Event – they then receive a fully co-branded site (with their logo and contact details) and access to our state-of-the-art demand generation tool.
4.
The partners then use the tool to configure their Event details and launch two invite emails to their customers/prospects, directing them to their co-branded Grid Event microsite.
5.
The partners receive lead alerts in real time, informing them who has registered. Those who haven't registered can be followed up accordingly.
In addition, our Partner Concierge Service's integrated telesales teams provide on-boarding, 1-on-1 demos, offers campaign advice and, in some cases, will actually launch campaigns for your partners.
A dedicated team of Grid experts in Sydney, Tokyo, Bucharest and Utah can provide rapid customer service to your partner community, around the world, educating them about your latest Grid campaigns.
Learn more about Grid Playbooks