Elastic Digital - Products - Demand Generation

GRID MULTI-TOUCH CAMPAIGNS

Grid Multi-Touch campaigns give your partners access to a six week,
lead nurture, demand generation campaign that they can launch
at the click of a button.

"This is one of the easiest to use lead nurturing platforms on the market today for your global partner community"

Our Grid Partner Concierge Service will call your partners and personally build their Grid Multi-Touch campaigns (consisting of a three stage digital story and three co-branded emails) and load it onto our Grid demand generation portal.

Once ready, the partner can send out as many emails as they like over a 6 month period, generating real-time leads and sales.

THE MULTI-TOUCH PROCESS

HERE'S HOW GRID MULTI-TOUCH CAMPAIGNS WORK

1.

We build a fully interactive Grid Multi-Touch microsite and corresponding email templates which tells a digital story about your new product or solution.

2.

You then add this campaign to the Grid and advertise it to your partner community.

3.

Your partners then sign up to run the campaign - they then receive a fully co-branded site (with their logo, contact details, as well as unique resources) as well as access to our state-of-the-art demand generation tool.

4.

The partners then use the tool to launch three emails to their customers/prospects, directing them to their co-branded Grid microsite.

5.

The partners receive lead alerts in real-time, containing unique intelligence about their customers' Grid campaign interactions, which they can use to make proactive sales calls.

In addition, our Partner Concierge Service's integrated telesales teams provide on-boarding, 1-on-1 demos, offers campaign advice and, in some cases, will actually launch campaigns for your partners.

A dedicated team of Grid experts in Sydney, Tokyo, Bucharest and Utah can provide rapid customer service to your partner community, around the world, educating them about your latest Grid campaigns.